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The Comfort of Knowing What to Expect
Published on: 20/01/2026
In a retail environment obsessed with novelty, customers are quietly rewarding brands that feel familiar. This piece explores why consistency, not surprise, has become a powerful driver of trust.
The Cost of Convenience: What Customers Won’t Trade Anymore
Published on: 07/10/2025
Consumers still value convenience—but not at any cost. Discover how trust, sustainability, and responsibility are redefining what “easy” means in 2025.
